Brand Story
Taylor Morris was founded in the summer of 2012 by three
Londoners who shared a desire to create something which embodied
the very essence of British delineation, timeless Hollywood glamour
and the unconventionality of rock and roll bohemianism.
Growing up
in London this trio of best friends realised that sunglasses which
showed off their own unique personal style were scarce.
They'd see
pictures from the 1960's of Mick Jagger, Steve McQueen and Marilyn
Monroe decked out in a savage pair of shades, and recognised a
quirky individuality which wasn’t readily available in the marketplace.
They decided to change that. Now fast forward to present day, and
you'll see Taylor Morris designs sported and sold worldwide!
There is
a growing desire for eyewear inspired by the decade of the nonconformist, and Taylor Morris is solely focused on creating the most
distinct product with a sophisticated style and perennial appeal.
Our products
❖ British artisan heritage: craftsmanship rules the making of
each pair of frame
❖ Design is in the details: temple tips signature design, 3
dots logo, eccentric touch.
❖ Lens quality, signature red RAR coating
❖ Metal rim on acetate frame, subtle but present.
❖ Biodegradable or recyclable frame material and components
Consumer Profile
❖ While many will define their targets group of consumer by
generation or age group, we are defining ours by a sense of
belonging.
❖ Coming from all walks of life, educated professional, reading
book, playful, explorer, cultured, adventurous, rebellious.
❖ Stylish, ambitious, love rock'n roll, educated, loves to explore but
not only places